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How sandwich franchise Goodcents enhanced off-premises business through grab-and-go

The Kansas based chain rolled out Goodcents To Go during the pandemic, offering a whole new opportunity for devoted fans.


Goodcents, the 64-unit sandwich franchise based outside Kansas City, adapted its business around off-premises service during the COVID-19 pandemic just like every other restaurant chain.

But where many focused on delivery, takeout and drive thru, Goodcents discovered another valuable off-premises tool: grab-and-go.

Goodcents To Go, the brand’s grab-and-go cooler stationed inside the restaurants, offers menu options beyond Goodcents’ standard sandwich lineup; along with cold sandwiches, there’s also pasta, salmon and roast beef.

Farrellynn Wolf, Goodcents’ CEO, joined the latest episode of Take-Away with Sam Oches to discuss that grab-and-go platform, how Goodcents is leaning into its customers’ wants and needs as it further adapts the brand, and why the existing guest is far more valuable than the potential one.

In this conversation, you’ll find out why:

  • Grab-and-go can serve as another off-premises frontier
  • New guests are great, but there’s real potential in getting your existing fans to come more often
  • Landlords need a tenant as much you need some real estate — negotiate as such
  • You won’t grow if your franchisees aren’t engaged in your programs

Email Sam Oches at [email protected].

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