Skip navigation

How to leverage your product for incremental growth

The CEO of a fast-casual franchise shares how his unique product opens doors to strategic growth opportunities.


Chicken Salad Chick has emerged as one of the most interesting growth stories in the restaurant business. The 200-plus-unit fast-casual franchise aims to reach 500 locations in the next few years, quickly expanding with one of the more unique restaurant products — chicken salad, in several varieties — at its core.

Scott Deviney, Chicken Salad Chick’s president and CEO, said the brand’s product line affords it the ability to pursue a diverse growth strategy that brings incremental growth through nontraditional locations and off-premises service.

Deviney joined NRN editor in chief Sam Oches on the latest episode of Take-Away with Sam Oches to discuss that growth strategy, how hospitality plays a role in it and how franchisees have been key to establishing a presence in new communities.

In this conversation, you’ll find out why: 

  • Selling your product in bulk taps into multiple of your customers’ need states
  • A grab-and-go version of your product opens up many new points of distribution
  • You should know your core demographic’s lifestyle and put your brand where they are
  • Packaging is as much about branding as it is portability
  • Your hospitality in off-premises channels can make up for the lack of an experience your guest would get from dining in

Contact Sam Oches at [email protected]

TAGS: Fast Casual
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.