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How digital natives and virtual food halls are creating the restaurant experience of tomorrow


In this episode of Take-Away with Sam Oches, Sam talks with Tiffany Fiedler, cofounder of Underground Food Court, a Washington, D.C. based concept that is part food court and part ghost kitchen, with 5 proprietary brands. The CloudKitchens veteran joined the podcast to talk about the future of ghost kitchens, why they still require a human touch and a heaping dose of transparency, and how virtual restaurant brands will play a role in the broader e-commerce experience of tomorrow.

In this conversation, you’ll find out why: 

  • Digital natives will determine the next phase of ghost-kitchen and virtual-brand growth
  • Trust and transparency are critical for the next wave of virtual brands
  • Even if your brand is completely digital, you should give customers some tangible components
  • Virtual food halls are a great opportunity to incubate the brands of tomorrow
  • The e-commerce world is all melding together — and virtual brands are a big part of it

Have feedback or ideas for Take-Away? Email Sam at [email protected]

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