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6 tips for building a strong company culture, according to strategist Jill Raff

A customer experience strategist shares how brand leaders can build a culture that leads to low turnover and happier guests.


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It’s common knowledge today that companies need a strong company culture and dedicated core values. But there’s a distinct difference between talking the talk and walking the walk. How can brands practically build a culture that has proven and measurable results — specifically better employee retention?

Jill Raff has some ideas. Having grown up in the McDonald’s system — her parents and grandparents were among the earliest owner-operators — Raff got to see first-hand how Ray Kroc & Co. instilled strong values in the system early on and then leveraged those values to grow into the massive success McDonald’s is today.

Now, as a customer experience strategist, Raff teaches company leaders how to leverage the employee experience to improve the customer experience. She joined the latest episode of Take-Away with Sam Oches to discuss what makes a strong company culture, what employees really want from the companies they work for, and how you can go about giving that to them.

In this conversation, you’ll find out why:

  • Your employees should take ownership of their roles and the business’s success
  • Start on culture by clarifying your core values and mission — and make them specific
  • Your culture has to be top-down, but also bottom-up
  • Your employees want to feel like they’re contributing to something bigger than them
  • Money is not the No. 1 priority for your employees
  • Mine for gold from within your company before you recruit externally

Contact Sam Oches at [email protected]

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