Whirley-DrinkWorks! Expands Drinkware Product Portfolio Through Strategic Acquisition

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After years as friendly competitors, Whirley-DrinkWorks! and Mugs Made Easy are merging, they announced today. In doing so, the companies are combining their drinkware product lines and skills in new product development and innovation to bring a more robust portfolio of drinkware options to the foodservice industry.

Whirley-DrinkWorks! and Mugs Made Easy are two of the industry’s leaders in creating refillable drinkware programs for convenience store retailers and foodservice operators, while also working with customers to run marketing programs that drive visit frequency and increased beverage sales while building brand loyalty.

Mugs Made Easy will become EasyGo! by Whirley-DrinkWorks!, a new corporate entity owned by Whirley. Whirley-DrinkWorks! has long been an industry leader in custom plastic drinkware, producing a wide variety of drinkware products each year in its Warren, Pennsylvania facilities, while Mugs Made Easy specializes in branded upscale stainless steel and acrylic products.

“Our two companies have long been extremely effective in helping foodservice retailers and operators sell everyday and promotional drinkware products designed to encourage repeat business and to increase sales,” said Lincoln Sokolski, president of Whirley-DrinkWorks! “Together with Mugs Made Easy, we will be able to bring even more creativity, products and program ideas to support operators’ limited-time beverage offers and signature drink promotions, with the goal of driving increased sales and profits.”

“This merger simply makes sense for both our customers and team,” said Irene Schlotzhauer, co-owner of Mugs Made Easy. “We’re excited about the opportunity to leverage our strength in creating on-trend stainless steel and acrylic products, along with Whirley’s expertise in custom plastic products, and bring a broader array of hot and cold drinkware products to the restaurant industry.”

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