Advantage Solutions, a leader in sales and marketing solutions, has announced the formation of Marlin Connections, one of the largest foodservice communications and culinary agencies in North America. This new agency boasts more than 40 years of foodservice expertise, and is the result of Advantage Solutions’ deliberate focus and investment in foodservice capabilities, including the acquisition of top sales and marketing agencies in the industry.
Marlin Connections brings together some of the most notable names in the industry, including Marlin Co, CSSI, The Alchemedia Project, and Bon Aperture Studios. These individual teams have been integrated under a streamlined structure and singular brand name to offer clients comprehensive capabilities and offerings.
With a focus on delivering smart solutions that drive real, measurable results and unmatched connectivity to the top 100 restaurant chains, Marlin Connections is a one-stop partner for all foodservice Communications, Culinary, and Content needs. The agency works with the leading foodservice manufacturers and operators, and employs the smartest, most experienced strategists, chefs, creatives, media planners and analysts in the foodservice space.
Marlin Connections is uniquely positioned to take advantage of changing dynamics in the food industry. Blurred lines between retail and foodservice are redefining the way people plan meals and consume food, and according to projections, the US foodservice industry is expected to grow almost 11% over the next 7 years. Door dashers are now picking up dinner deliveries and grabbing groceries for tomorrow, while convenience stores are becoming go-to destinations for complete meals.
“We are excited to announce the launch of Marlin Connections and bring all of the services our clients seek, from culinary to communications, creative and content under one roof,” said Dan Dougherty, President Away from Home, Advantage Solutions. “Our investment in foodservice capabilities is paying dividends right as the industry is experiencing a renewal. We are ready to help clients navigate the rapidly changing foodservice landscape and build brands that are as relevant away from home as they are in the grocery aisles.” quotes Alli Welker, General Manager, Marlin Connections
If you’re a foodservice operator or manufacturer who is tired of trying the same old tactics in an entirely new foodservice landscape, Marlin Connections invites you to Food Smarter with Us! For more information, visit the Marlin Connections website at MarlinConnections.net.