Sponsored by Epsilon-Conversant
Today’s customers have numerous ways to interact with restaurants across email, loyalty programs, apps, digital media, social media and in-restaurant experiences. Although more interactions create more opportunities to connect with customers, they also foster a fragmented communications framework and a disjointed understanding of when and how customers engage with the brand. There is great opportunity for restaurants to market more effectively across channels, make their customer data more actionable, optimize every customer interaction and ultimately drive better returns on their marketing investments.
Epsilon-Conversant together with Nation’s Restaurant News conducted a survey measuring restaurant operators’ ability to use customer data to inform marketing efforts and where they can improve. We found out:
- The top business priorities for operators
- How restaurants are currently measuring digital marketing channels and where information gaps exist
- How personalization factors into marketing strategies for restaurants
- Loyalty program performance and areas for growth
Download our white paper for insights on how restaurants can merge the online and offline worlds to better understand their customers.