A picture may be worth 1,000 words, but an emoji is worth a pizza.
Domino’s Pizza Inc. plans to introduce ordering via Twitter. Customers need only to send a pizza emoji to Domino’s official Twitter account, @dominos, and a pizza will show up at their door.
The new service will launch next week, according to Tim McIntyre, a Domino’s spokesman. The Ann Arbor, Mich.-based operator has yet to officially announce the new service, which was first reported Tuesday by USA Today.
Here’s how it works: Customers fill out a Domino’s Pizza Profile online, with an “Easy Order.” They can then tweet #EasyOrder or the pizza emoji to @Dominos.
Domino’s will then send the Easy Order through an automated direct message, which customers must confirm, McIntyre said. Customers who do not have a saved order will be prompted to set one up in their profile, he said.
Domino’s has been aggressively working to give customers as many ordering options as possible. The company already lets customers order pizzas from Ford vehicles, Samsung Smart TVs and smartwatches. Its app also has voice ordering capabilities. All digital ordering combined accounts for half of Domino’s orders.
Ease of ordering is given considerable credit for the chain’s recent sales growth. Same-store sales rose 14.5 percent in the U.S. in the first quarter ended March 22. Domestic same-store sales have increased for 16 straight quarters.
“Our approach continues to shape this new tech to table category,” Domino’s CEO Patrick Doyle said during the company’s earnings call in April. “And our innovation won’t slow down anytime soon.”