Boneheads Grilled Fish & Piri Piri Chicken has selected Sheri Miksa to become its first chief executive.
Miksa has previously held chief executive positions at Robeks Juice, a 140-unit chain, and Rubio’s Fresh Mexican Grill, which has 194 units, according to a Boneheads statement.
“We are certain Sheri’s strong industry background, including her substantial time in the fast-casual segment and with franchised organizations, will help us build this brand into a major player in the growing fast-casual segment,” said Boneheads owner Ron Barber in a statement.
Miksa, whose official title will be chief executive officer and president, said she thought Boneheads fell into a unique segment with growth potential: fast-casual seafood. The Atlanta-based chain currently has six locations, with two more set to open this spring.
The company plans to grow via franchising and needed a professional with that experience, said spokeswoman Linda Duke in an email.
“Fast-casual fresh-grilled seafood is an underserved segment,” Miksa said in a statement. “I look forward to leading this brand to achieve its significant growth potential and to bringing these remarkable flavors…to a broader U.S. audience.”
This article has been revised to reflect the following correction:
Correction: January 18, 2013 An earlier version of this article misspelled Miksa's name on some references. The correct spelling of the full name is Sheri Miksa. The article has also been updated to correct the number of of Rubio's units.