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Buffalo Wild Wings: ‘Challenging sales environment’ spurs decline

Casual-dining chain’s same-store sales fell in the second quarter

Buffalo Wild Wings Inc. said Tuesday that same-store sales fell 2.1 percent at company-owned restaurants in the second quarter, and declined 2.6 percent at franchised units, amid a “challenging sales environment.”

Still, net income in the second quarter ended June 26 rose 10.2 percent, to $23.7 million, or $1.27 per share, from $21.5 million or $1.12 per share the previous year. 

The company said that it maintained its cost discipline to generate earnings growth.

“We controlled costs and expenses well in a challenging environment,” Buffalo Wild Wings CEO Sally Smith said in a statement. “Buffalo Wild Wings remains strong. We continue to differentiate our brand for the long term while also implementing near-term traffic driving programs.”

Buffalo Wild Wings has launched a 15-minute guarantee as part of its FastBreak lunch program, and Smith said she is “pleased with its early results.” The company will highlight its value offering, Wing Tuesdays, this quarter, and is planning a new media campaign around the return of football in the fall.

Revenue in the quarter rose 15 percent, to $490.2 million, from $426.4 million the previous year. The increase was driven by new unit development, as well as the company’s acquisitions of franchised restaurants.

Contact Jonathan Maze at [email protected]
Follow him on Twitter: @jonathanmaze

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