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value menu McDonald's

McDonald’s franchisees expect value menu to lift sales

Analyst pares back 4Q sales estimate after survey

McDonald’s Corp. franchisees expect the chain’s new $1 $2 $3 value menu to lift same-store sales in fiscal 2018, but a recent survey has led a Nomura Instinet analyst to shave half a percentage point off his fourth-quarter 2017 U.S. same-store sales forecast.

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