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Rewarding loyalty will pay dividends

In this new decade, customers are beginning to expect more appreciation for their business.

Sponsored by GrubHub

Just as demographic and cultural changes drive demand for more convenient dining options, in the coming decade, customers will also expect more personalization. Your most loyal customers will want to be recognized and appreciated for their business.

Given the stronger relationships and fine-grained marketing data that businesses gain when they can meet those expectations, more restaurants will be launching loyalty programs and targeted promotions in the 2020s. If you’re not, you could be missing an important opportunity to solidify loyalty and keep your best customers ordering from your restaurant instead of your competitors’.

There are good reasons for independent restaurants to implement loyalty programs and targeted promotions for their customers: they improve the bottom line, help you reach customers you otherwise wouldn’t, and give you deeper insight into your customers’ patterns and behaviors.

How Grubhub can help

Loyalty programs and targeted digital marketing were once only feasible for larger chains, due to high startup costs and ongoing administration. With its new Smart Promotions tool, Grubhub is making it possible for even smaller restaurants to benefit from these kinds of programs.

Smart Promotions are available to Grubhub restaurants at no cost, and allow them to pursue the goal or goals most important to them, including:

  • Attracting new customers
  • Nurturing customer loyalty
  • Boosting orders

Restaurants choose how much they’d like to invest and the Smart Promotions tool takes care of the rest, automatically adjusting promotions for optimal effectiveness and return on investment. Advanced reporting gives restaurants visibility into how the program is performing each month.