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Restaurant survival guide for the 2020s

The next decade will see five big trends reshape the industry. Find out how you can start preparing for them now.

Sponsored by GrubHub

The next decade holds tremendous opportunity for the restaurant industry. Restaurants already account for $863 billion—about 4% of US gross domestic product.1 New digital capabilities like online ordering and delivery, next-generation point-of-sale (POS) systems, and data-driven insights are leveling the playing field, helping independent restaurateurs stand out in a crowded marketplace.

More than any time in the past, small and medium-size restaurants have amazing tools at their disposal to grow revenues and cultivate more loyal and satisfied customers. That is, if they can recognize and adapt to shifting tastes and trends before their competitors do.

A unique view into the future

At Grubhub, we’ve been helping restaurants thrive in this dynamic, ever-changing marketplace for over 20 years. Today, we’re the nation's leading pickup and delivery marketplace with the largest restaurant network. More than 300,000 restaurants in 3,200 US cities and London use our platform every day to connect with our more than 22 million hungry customers.

Processing more than 500,000 orders daily, we have the hard numbers to understand what works, what doesn’t, which new tastes and trends are on the rise, and how they’re likely to affect your business. Drawing on those insights, we’re looking ahead to identify the key factors that will reshape restaurants in the 2020s.

Are you ready for what’s coming? Read on to learn about the biggest trends likely to reshape the industry in the next decade and how you can make the most of them.

1. IBISWorld. “Industry Report: Single Location Full-Service Restaurants in the US, 2014.”