Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
Operations Inspirations
September 26, 2011
GOAL: Make patrons with food allergies feel as welcome as other guests by offering them peace of mind and a pleasant experience.
LuLu’s, a Gulf Shores, Ala., waterfront concept owned by Lucy Buffett, Jimmy’s sister, always has had an allergy program in place to accommodate food-sensitive guests. But as the team noticed their food-allergen customer base swelling over the years, they knew they needed to rethink their strategy to keep up with the demand.
“Allergies are becoming more and more prevalent, and a lot of doctors are thinking that maybe they’ve just been under-diagnosed for a lot of years,” said LuLu’s general manager Johnny Fisher. “We were seeing a huge increase in the number of people that were requesting [the allergy menu]....
This content is available for registered users
Already Subscribed?
You May Also Like