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Early adopting operators tout the hospitality of electric-car stations

Fern Glazer

May 16, 2011

5 Min Read
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Fern Glazer

Operators seeking new ways to differentiate their restaurant, build brand loyalty or increase their eco-friendly image might want to consider taking an electric car for a test drive. 


In the last few years, a number of progressive restaurant operators have installed electric-car charging stations on their properties. As electric vehicles, or EVs, have yet to truly catch on in the consumer space, these operators aren’t yet growing business by attracting EV drivers. Instead, they are reaping the marketing benefits of being “green” pioneers.


“It sends a very clear message of brand trust to our customers,” said Ric Richards, owner of a McDonald’s franchise in Cary, N.C., the first location in the fast-food chain to offer EV chargi...

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About the Author

Fern Glazer

Fern Glazer is a writer, editor and content expert, and a founder and partner of Little Warrior Agency. A long-time contributor to Nation’s Restaurant News and Restaurant Hospitality, Fern specializes in covering consumer dining behavior and food trends.

 

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