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Early adopting operators tout the hospitality of electric-car stations
May 16, 2011
Fern Glazer
Operators seeking new ways to differentiate their restaurant, build brand loyalty or increase their eco-friendly image might want to consider taking an electric car for a test drive.
In the last few years, a number of progressive restaurant operators have installed electric-car charging stations on their properties. As electric vehicles, or EVs, have yet to truly catch on in the consumer space, these operators aren’t yet growing business by attracting EV drivers. Instead, they are reaping the marketing benefits of being “green” pioneers.
“It sends a very clear message of brand trust to our customers,” said Ric Richards, owner of a McDonald’s franchise in Cary, N.C., the first location in the fast-food chain to offer EV chargi...
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