This week on the Extra Serving podcast, a production of Nation’s Restaurant News, NRN editors Holly Petre, Leigh Anne Zinsmeister, Sam Oches and Joanna Fantozzi discussed former Red Robin CEO Denny Marie Post’s new job at Nextbite, the virtual-dining company.
Earlier this week, Post signed on to become co-president of Nextbite alongside Paul Allen, reporting to CEO Alex Canter. The former large-chain exec will help the growing virtual brand company in her field of expertise: marketing. The team discussed what this means for the brand and also the future of marketing for all brands, how important it is to market a brand and how it should be done.
Next, the team discussed value promotions. Recently, chains have been coming out with value promotions amid the rising cost of goods and surging menu prices. For a while, chain executives said customers were ok with price hikes, yet it seems the tables have turned, the team observed, as places like White Castle are releasing value promotions with lowered prices.
This week’s interview is Robert Maynard, CEO of Famous Toastery, who spoke with Fantozzi about inflation and how it’s impacted his business.