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Working Lunch: McDonald’s drops opposition to wage hike

Working Lunch: McDonald’s drops opposition to wage hike

The why, how and what that means for your brand

McDonald’s has single-handedly turned the minimum wage issue on its head with its announcement that it will no longer oppose minimum-wage increases, according to Align Public Strategies. The team discusses why and how the quick-service chain did it, and what the announcement means going forward.

Also, gig economy employers are on the move. Uber and Lyft are literally driving the future-of-work conversation and traditional employers are getting left behind. Align goes over what it may mean for the industry. The episode concludes with this week’s legislative scorecard.

Align Public Strategies is a full-service public affairs and creative firm that helps corporate brands, governments and non-profit organizations navigate the outside world and inform their internal decision-making. This article does not necessarily reflect the opinions of the editors or management of Nation's Restaurant News and Restaurant Hospitality.

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