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Whataburger Museum of Art Michael Kendrix Temple Madd Kyng.jpg Whataburger Inc.
Whataburger is featuring such works as “WhataVibe” in mixed media by Houston artist Michael Kendrix Temple, also known as “Madd Kyng.”

Whataburger features Black creators in its ‘Museum of Art’

Instagram platform highlights fan artwork but focuses on commissions in February

Whataburger Inc. this month is highlighting Black artists and displaying commissioned works at its Whataburger Museum of Art Instagram account, the company said.

The San Antonio, Texas-based burger brand is making the works available on the platform throughout the Black History Month. They can be viewed at the @thewmoa Instagram throughout February and beyond.

The account, created in 2021, generally features artwork by Whataburger fans.

“The collection features artists from cities across our 14-state footprint and beyond,” the company said. “It includes a variety of perspectives and interpretations of Whataburger fandom, with the artwork sourced through Instagram and online galleries. Many of these artists had tagged @Whataburger in the past, and we knew we wanted to shine a light on their great work.”

Among the black artists being featured this month are: illustrator Shae Anthony, fiber artist Niki Dionne of Dallas, Samuel Dunson Jr. and Michael Kendrix Temple (also known as the “Madd Kyng”) of Houston. More details on the artists in the most Black History Month showcase can be found at the Whataburger website.

Brooks Boenig, Whataburger's marketing director, said in a statement: “Like a true curated art collection, we look for a variety of perspectives and interpretations of Whataburger fandom. We’re proud to shine a light on the great work of diverse artists. We encourage everyone who visits the @TheWMOA Instagram account to head over to these talented artists' accounts to support them and purchase their work.”

Whataburger, founded in 1950, has more than 900 restaurants.

Update Feb. 23, 2023: This story has been updated with a statement from Brooks Boenig, Whataburger's marketing director.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

TAGS: Marketing
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