With drive-thru accounting for 70% of sales during the pandemic, the chain said it will make enhancements to drive thru lanes. One test includes designating some parking spaces at the front of the restaurant for digital orders.
Technology will enable the restaurant to start preparing orders as soon consumers are nearby a restaurant. (Note: Taco Bell already does this with geo-fencing tech.)
The Chicago-based chain also plans to pilot a drive thru express lane for orders made on the company’s app.
“It lets customers skip the line and get their food even faster,” Mason Smoot, Chief Restaurant Officer for McDonald’s USA, said during Monday’s investor event.
Smoot said food might even be delivered to customers via a conveyor belt.
"In combination, we think these initiatives could reach more than 10,000 restaurants across the U.S. and [international] markets,” he said, adding that the experience “has the potential to be truly transformative.”