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Brand president Sami Siddiqui said the limited-time offer expands the popular platform.
The casual-dining company is riding its 10th year of positive traffic patterns despite higher menu prices.
Dawn Petite is the new brand president of Friendly’s Restaurants.
Plus innovation at 21 other restaurant companies.
The new flavor substitutes in for vanilla and follows summer’s popular Strawberry Frosty.
The underground bar will serve margaritas, agave-based cocktails and snacks.
The brand joins a growing number of quick-service restaurants offering new twists on the staple.
The Columbus, Ohio-based scoop shop tapped the former Wingstop executive to succeed John Lowe.
Plus, hear an episode of DrinkedIn Live with guests from Snowbird in Frisco, Texas.
One quality that keeps restaurant consumers returning to a chain again and again is simply how craveable that restaurant’s food is.
