Tiff’s Treats nets tennis-star backing

Tiff’s Treats nets tennis-star backing

Andy Roddick, model-wife Brooklyn Decker invest, will serve as brand ambassadors

Tiff’s Treats, the warm-cookie-delivery concept, has drawn an investment from former tennis star Andy Roddick and his wife, model-actress Brooklyn Decker, and the two will serve as brand ambassadors, the privately held company said Thursday.

Austin, Texas-based Tiff’s Treats, which in November got a $25 million funding round from New York-based Morgan Stanley Expansion Capital, has 40 stores in Georgia, Tennessee and Texas and plans further expansion.

“We feel so privileged to have these two talented Austinites on our team,” said Tiff’s Treats co-founder Tiffany Chen in a statement.

At the Tiff’s Treat headquarters in Austin, Texas, from left: Andy Roddick, Leon Chen, Tiffany Chen and Brooklyn Dekker.

“Andy and Brooklyn have been customers of ours for years,” she said. “We admire the work they have done through their [Andy Roddick] Foundation, serving underprivileged families in the Austin community.”

Roddick added that he has been a fan of the brand since visiting the first University of Texas location in Austin almost 20 years ago and introduced his wife to it in her early visits to the Texas capital.

“Tiff’s Treats is the reason I chose to move to Austin,” Dekker said. “Andy’s a close second.”

Roddick and Decker, as minority shareholders, will support the Tiff’s Treats at events and in organizations in which they are involved, the company said.

The Chens founded Tiff’s Treats in 1999 in Austin.

Contact Ron Ruggless at [email protected] 

Follow him on Twitter: @RonRuggless

TAGS: Marketing
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