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Taco Bell is partnering with drag performer Kay Sedia for drag brunches at Cantinas in select cities across the country.

Taco Bell unveils a drag brunch tour across the U.S.

Slaying the breakfast game, the quick-service brand is partnering with Kay Sedia at Cantinas across the country for an interactive morning experience

Taco Bell is partnering with drag performer Kay Sedia for drag brunches at Cantinas in select cities across the country, the company announced Monday. Each show will feature kings and queens who will be lip synching on stage at Cantinas in five cities across the U.S. from May 1 through June 26.

“We understand the importance of creating safe spaces for the LGBTQIA+ community and are thrilled to provide a unique experience that spotlights and celebrates the wonderful art form of drag and its influence in culture with their chosen families,” said Sean Tresvant, global chief brand officer at Taco Bell.

“Taco Bell Drag Brunch was concepted by Live Más Pride, Taco Bell’s LGBTQIA+ Employee Resource Group, which has played a major role in driving awareness of and meaningfully supporting LGBTQIA+ communities both within Taco Bell and the communities we serve and operate in,” he added.

The Live Más Pride Employee Resource Group started at Taco Bell Corp. in 2020 and is made

up of over 100 members across the Irvine, Calif.-based brand with a mission of making an impact by creating opportunities and engagements that elevate the voices, stories, and experiences of its community both internally and externally.

To further its mission to break down barriers to education, the Taco Bell Foundation is supporting the It Gets Better Project with a grant to expand workforce readiness resources for LGBTQIA+ youth around the globe. Each Drag Brunch will have dedicated time spotlighting the It Gets Better Project and provide attendees with information on how they can get involved.

"What started nearly 12 years ago as an effort to provide hope and encouragement to young LGBTQ+ people has become a global movement to uplift and empower queer youth before they're in crisis,” said Brian Wenke, executive director of the It Gets Better Project. “We are beyond excited to partner with Taco Bell and the Taco Bell Foundation to celebrate the LGBTQ+ community through the Drag Brunch experience and to collaborate on programming designed to engage LGBTQ+ youth around their career aspirations and future potential."

Taco Bell Drag Brunch Tour Dates:

  • Las Vegas Cantina: Sunday, May 1
  • Chicago, Wrigleyville Cantina: Sunday, May 22
  • Nashville Cantina: Sunday, May 29
  • New York, Times Square Cantina: Sunday, June 12
  • Fort Lauderdale Cantina: Sunday, June 26
TAGS: Marketing
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