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Taco Bell launches party rooms at 10 locations

Taco Bell launches party rooms at 10 locations

Party by Taco Bell is geared toward evening celebrations

Buoyed by hosting weddings at its Las Vegas Cantina restaurant, Taco Bell is adding party rooms at 10 stores around the nation.

The Irvine, Calif.-based Mexican fast food chain is introducing entertainment packages for diners looking to celebrate any occasion or milestone. The “Party by Taco Bell” program is available now through Dec. 22 at 10 restaurants across the nation.


Those booking a party will receive a Taco Bell Party Décor Kit and “reserved seating with breathtaking views of tacos,” the brand said in statement.

Marisa Thalberg, global chief brand officer, said the reserve-only parties were inspired by the success of the 110 weddings held over the past year at Taco Bell Cantina in Las Vegas.

“There was a clear need and opportunity to translate this intersection of fun, cool, and accessible entertaining to any kind of occasion,” she said in a statement.  "For the most devout Taco Bell fans to those who will just find this kitschy cool, we are about to make it easy to become the perfect postmodern party host.”

The 10 restaurants participating in the pilot program are in Ocoee, Fla.; Flat Rock, Mich.; Rock Hill, S.C.; Dallas (Lake June Road); Newport Beach, Calif. (Jamboree Road); Dale City, Va.; Brea, Calif.; Bakersfield, Calif.; New York (840 8th Ave.); and Cleveland, Ohio.

The pilot locations will take reservations for up to 10 guests via The $25 reservation includes a reserved table with a Taco Bell Party Décor Kit, which features a table runner, 10 paper plates and a 6 photo props. Food is sold separately, though Taco Bell recommends purchasing the brand’s recently revamped party packs.

At the two California stores, reservations slots are only available at 6:30 p.m. or 8 p.m.

For additional charges, party goers can select add-on party supplies such as hot sauce packet balloons, taco sunglasses and Taco Bell gift cards.

The Taco Bell Party Décor Kit is available online for at-home parties.

Contact Nancy Luna at [email protected] 

Follow her on Twitter: @fastfoodmaven

TAGS: Operations
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