Guests are checking out today from their stay at The Bell: A Taco Bell Hotel and Resort, an epic marketing experiment by the Irvine, Calif.-based chain.
Taco Bell, which enjoys a huge Gen Z and Gen Y fan base, converted a Palm Springs resort into a themed pop-up hotel, an event that the brand has been developing for years.
Fans traveled from 21 states to take part in the four-night immersive experience. They devoured exclusive foods, bought taco-themed merchandise and were treated to lively entertainment.
If you didn’t have a chance to check-in, don’t fret. Nation’s Restaurant News has compiled the Top 5 Taco Bell hotel moments.
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