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Taco Bell hotel: Top 5 moments from epic QSR marketing event

Fan reaction: ‘How crazy that we’re at a Taco Bell hotel?’

Guests are checking out today from their stay at The Bell: A Taco Bell Hotel and Resort, an epic marketing experiment by the Irvine, Calif.-based chain.

Taco Bell, which enjoys a huge Gen Z and Gen Y fan base, converted a Palm Springs resort into a themed pop-up hotel, an event that the brand has been developing for years.

Fans traveled from 21 states to take part in the four-night immersive experience. They devoured exclusive foods, bought taco-themed merchandise and were treated to lively entertainment.

If you didn’t have a chance to check-in, don’t fret. Nation’s Restaurant News has compiled the Top 5 Taco Bell hotel moments.

Contact Nancy Luna at [email protected] 

Follow her on Twitter: @fastfoodmaven

TAGS: Marketing
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