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Taco-Bell-hotel.jpg Nancy Luna

Taco Bell hotel: How the chain pulled off massive fan experience

‘It’s a dream come true,’ says senior marketing executive

Synchronized swimmers in hot sauce packet bathing suits. Resort food and cocktails made with a Taco Bell twist. The first taste of a yet-to-be released national menu item. Exclusive poolside Feed the Beat concerts. “Cinnabon Delight” and “Fire Sauce” updo hairstyles.

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TAGS: Marketing
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