Subway is celebrating its Subway Series marketing campaign, which it said led to the record-breaking sales numbers that the restaurant chain released on Wednesday.
The Milford, Conn.-based quick-service chain reported an 8.4% increase in same-store sales year-over-year for the third quarter, with a nearly 11% increase in September.
More record-breaking numbers include an increase in same-store sales of 7.4% for the 8-week launch of the campaign versus the same eight-week timespan for the chain’s 2021 Eat Fresh Refresh campaign.
“The results from the Subway Series launch and the positive reaction from guests and franchisees demonstrates that our transformation strategy is working,” Trevor Haynes, president of Subway North America, said in a statement. “As we continue to evolve from a default choice to a destination for our guests, our priority remains working alongside our franchisees to find new and exciting opportunities to elevate the guest experience and drive profitability and traffic.”
In Q3, the chain also consistently exceeded weekly AUV records set in 2012.
The Subway Series, a campaign of new sandwiches and a simplified ordering process that removes the restaurant’s famous customization element, launched earlier this year.
“Our guests and my team members have been reinvigorated by the launch of Eat Fresh Refresh and Subway Series,” said Donna Curry, a multi-unit Subway franchisee. “We are hearing from guests that they like the flexibility of ordering by name and number and are enjoying the new Subway Series sandwiches, which is reflected in the increased traffic and sales across my restaurants.”