Subway names Roger Mader interim CMO Courtesy of Subway

Subway names Roger Mader interim CMO

Mader fills the role as the brand searches for a permanent marketing chief

Subway has named Roger Mader, a private sector marketing consultant, as the company’s acting chief marketing officer.

Mader, who began this month, is replacing Joe Tripodi who retired in December. Mader is co-founder and managing partner of strategic marketing agency Ampersand, based in Long Island, New York.  

The Milford, Conn.-based sandwich chain said Mader will work as the acting CMO while the company searches for a global CMO.

Subway previously worked with Ampersand and Mader in 2014 and 2015. The agency was tapped to support the sub chain’s strategic planning and transformation efforts at the time, Subway said.

With Tripodi’s departure, Subway has two major executive positions in limbo.

Trevor Haynes has acted as interim CEO of Subway since the June retirement of Suzanne Greco. The company said it continues to search for a new CEO.

Contact Nancy Luna at [email protected] 

Follow her on Twitter: @FastFoodMaven 

 

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