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Starbucks Roastery opens in New York City

The 23,000-square-foot facility will include the chain’s first cocktail bar

The fourth location of the Starbucks Reserve Roastery is opening in New York City, and will be the largest coffee roasting plant in Manhattan, according to Starbucks. The coffee chain’s 23,000-square-foot upscale café megaplex will open on Dec. 14, featuring a scoop shop of artisan coffee beans from around the world, an in-house bakery from Princi, and Starbucks’ first-ever cocktail bar, where mixologists will serve classic cocktails and drinks using Starbucks coffee and tea.

The design of each Starbucks Roastery— with locations in Seattle, Shanghai, and Milan — is inspired by its home city. Architect Rafael Vinoly’s designed the three-story New York City location in the city’s Meatpacking District. The design was inspired by the geometry of New York City’s buildings and will feature systems of “symphony pipe” tubes where beans will be transported, as a nod to the city’s subway system.

“The meatpacking district has become this incredible place of food and taste,” Starbucks chief design officer and senior vice president Liz Muller said in a statement. “We wanted an experience that meets and adds inspiration to this fantastic neighborhood. Something for people to do as they’re coming out of the subway or off the High Line or out of the Chelsea Market. Something to make people say, ‘Wow.’”

Exclusive to the New York City Roastery will be a cellar-level terrarium featuring vegetation inspired by the Starbucks coffee farm in Costa Rica.

The Roastery will also feature a 10-foot copper sculpture of the Starbucks siren, which has become a design staple at each Roastery location. This statue, designed by Brooklyn artist Max Steiner, is New York City-inspired.  

Starbucks plans to open more Reserve Roasteries in Tokyo later this year and in Chicago in 2019.

Photos courtesy of Starbucks

Contact Joanna Fantozzi at [email protected] 

Follow her on Twitter: @JoannaFantozzi

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