Starbucks Corp. unveiled its flagship Reserve store in Tianjin, China, last week in a 1921 Renaissance-style building.
The location in Tianjin, about 70 miles southeast of Beijing, also features a Starbucks Bar Mixato for cocktails, wines and craft beers as well as a Teavana Bar. It is house in a building occupied by the Zhejiang Xinye Bank until the early 1950s. In the 1980s, the early days of China’s economic transformation, it reopened as the high end Yongzheng Tailor Shop before becoming the Xinye Foreign Trade Mall. The location was officially designated as a city heritage site in 1997 and has been vacant for the past two decades
“Over the past 20 years in China, Starbucks has constantly pushed to innovate and reimagine the ‘third place’ experience, to bring people and communities closer together,” said Leo Tsoi, senior vice president, chief operating officer and president of Starbucks China – Retail, in a statement. “We are immensely proud and privileged to preserve a revered piece of history that binds together four generations of Tianjin residents, and to share this rich cultural inheritance with more people, passing it on to future generations.”