Skip navigation
original.jpg

Sizing up the Popeyes chicken sandwich

Ahead of its return, Nation's Restaurant News charts its impact

Popeyes originally planned to launch its chicken sandwich in a quirky collaboration with Sweet Dixie Kitchen, a Southern-themed restaurant in California that previously rose to internet infamy by selling reheated Popeyes chicken from its own kitchen. Clearly, Popeyes doesn't mind going a bit off script, but the story of its chicken sandwich took on a life of its own soon after it was released in August.

Register to view the full article

Register to view this article

TAGS: Marketing
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish