Papa Murphy’s Take ‘n’ Bake Pizza unveiled a new logo and store design Wednesday. This is the company’s first store redesign since 2014, and first new logo in over a decade.
The Vancouver, Wash.-based quick-service brand’s new design, dubbed “Kitchen Delite,” includes an open-concept kitchen meant to “enhance the in-store experience for consumers and employees alike,” according to a company release. The company said the design also gives operators the ability to provide “modern” solutions for take and bake meals and facilitates online ordering and third-party delivery.
“Ensuring the retail environment at our stores conveys the brand’s equity and maintains relevancy is important for guest satisfaction and driving profitable sales,” said Victoria Tullett, senior vice president of development and general counsel at Papa Murphy’s International, in a statement. “The ‘Kitchen Delite’ store remodel program is available for all stores nationwide, and we are so excited to showcase its many benefits. Our guests will love this forward-looking, safe and convenient design, which still allows them to experience all the sights and sounds of their fresh pizza being made on the makeline while they watch.”
“Kitchen Delite” is built to fit into a typical 1,200 to 1,500 square-foot space and is adaptable for a drive-thru.
The new brand logo is “Papa Murphy’s red,” with alternate black and white options. It will be visible in the new “Kitchen Delite” store remodels and in marketing and corporate messaging.
“Papa Murphy’s is a fun and innovative brand, with a focus on being family-friendly. The brand is evolving its positioning to match the family mindset of today, and this new logo complements this evolution, rooting our identity in unconventional approach to meals,” said Kim McBee, senior vice president of guest experience and brand marketing for Papa Murphy’s, in a statement.
The brand has over 1,200 units and was down 7.8% in sales for 2020, according to Datassential.