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New England brand Papa Gino's has overhauled its digital experience.

Papa Gino’s overhauls online-ordering experience

New England pizzeria brand launches new website and mobile app to ease guest convenience, chief experience officer notes

Papa Gino’s Pizzeria has unveiled a new digital experience that includes a new website and mobile app to ease the guest experience, the company announced Wednesday.

The Dedham, Mass.-based brand, which has nearly 100 restaurants in Connecticut, Massachusetts, New Hampshire and Rhode Island, is owned by New England Authentic Eats LLC, which last year added two executive roles to oversee technological innovation.

Deena-McKinley-Papa-Gino's.jpgDeena McKinley, who had served as NEAE’s chief marketing officer since 2019, was promoted as the company’s first chief experience officer. The company also hired Kevin Bentley, most recently director of automation technology and innovation with Inspire Brands, as vice president of technology and automation.

"During the past three years, we've been focused on creating efficiencies in all aspects of our business to create five-star guest experiences — from training our team members to interior refreshes to delivery," McKinley said. "Optimizing our guest experience through our new website and app is the logical next step, which will help us continue to exceed the expectations of today's digital-first customer."

In a statement, McKinley added: “As we look toward the future of the restaurant industry, it’s our top priority to provide our guests with a smooth, modern and convenient way to order their favorite meals and stay connected with us on the go.”

The new Papa Gino’s mobile app allows guests to place a carry-out or delivery order, schedule a future order and access and apply Papa Gino’s Rewards offers. In addition, the company said guests can receive targeted push notifications based on their ordering behavior.

The Papa Gino’s website has been revised to include a quick-reference menu by category, the ability to enroll in the Papa Gino’s Text Program, a submission page to upload Papa Gino’s pictures for a chance to be featured on the brand’s social media page and information on the pizzeria’s dedication to community involvement.

Papa Gino’s worked with Lunchbox on the new customer-experience overhaul, using the new Lunchbox 2.0 platform.

To incentivize the downloading of the Papa Gino’s mobile app, which is available for both Apple and Android devices, the company is giving away a free small cheese pizza with the purchase of any beverage on the first download.

Papa Gino’s Pizzeria was founded in 1961 in East Boston. New England Authentic Eats also owns the D’Angelo Grilled Sandwiches brand.

Update Jan. 4, 2023: This story was updated to include background from Deena McKinley.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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