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McDonald’s unveils a new line of fan merchandise

The clothing and accessory line in partnership with BoxLunch features the chain’s famous colors, logos

McDonald’s partnered with apparel brand BoxLunch for a new line of merchandise for fans, the companies announced Friday. The line of clothing and accessories will be available to the public on Sept. 20.

The collection features men’s and women’s clothing ranging from t-shirts featuring Ronald McDonald and friends to a Happy Meal package-shaped purse and a hamburger hoodie. Iconic elements of the McDonald’s design from the logo to Ronald McDonald himself to the “I’m Lovin’ It” slogan to the Happy Meal are on display throughout the collection.

For every $10 spent, BoxLunch donates a meal to a person in need through their partnership with Feeding America.

“As a brand serving tens of thousands of communities around the world, we’re always focused on living our purpose of feeding and fostering the communities we operate in,” said Jennifer DelVecchio, senior director, strategic alliances at McDonald’s, in a release. “That’s why we’re especially proud to partner with BoxLunch and bring to life a new collection of apparel and accessories inspired by fan-favorite menu items and McDonald’s characters — connecting fandom for our iconic brand with BoxLunch’s food donations for those who need it most.”

Click through the gallery to see the full collection.

TAGS: Marketing
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