To improve profits Jim Delligatti a franchise owner created a two-patty burger, a bigger sandwich than what McDonald39s had been offering at the time, and called it the Big Mac. The new addition was met with roaring success. By 1968 it was served in McDonald39s restaurants all across America and is now one of the chain39s signature products. The company may play around with different Big Mac sizes but the iconic sandwich itself is here to stay Cate Gillon/Getty Images News/Getty Images

McDonald’s Q1 boost thanks to Big Macs and breakfast

Company’s stock spikes on surprisingly good first quarter sales

McDonald’s Corp.‘s strategies took hold in the first quarter, and the company’s executives believe other efforts coming in the coming years could keep customers coming back for years.

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