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McDonald’s debuts first ever year-round line of themed clothing, merchandise

The online shop features more than 20 items from holiday sweaters and ornaments to French fry-themed accessories

McDonald’s has created for the first time a shoppable line of apparel and accessories available year-round in the U.S. on the chain’s website. The themed merchandise features more than 20 items centering on the quick service brand’s most popular menu items: burgers and fries.

This exclusive collection is only available on the fast food giant’s website and is not in collaboration with any outside companies, a departure from the company’s previous forays with fashion brands and retailers.

Clothing ranges in price from $15-$65 and accessories range from $10-$25. Some of the items include tote bags emblazoned with French fries, burger and Happy Meal pins, hamburger notebooks, holiday sweaters, ornaments and T-shirts.

The themed merchandise features the company’s iconic bright yellow and red graphics, unmistakable for any other brand, and even feature some international phrases for worldwide McDonald’s fans.

The online shop, dubbed Golden Arches Unlimited, will rotate with each season and restock throughout the year. Currently, the winter line has beanies, sweatshirts and sweaters for sale.

In 2017, McDonald’s launched a line of merchandise to coincide with the debut of delivery through UberEats. In 2018, that line was expanded to include clothing and was available only through the UberEats app.

Earlier this year, the chain celebrated the third annual “McDelivery Day” with another swag event, this time for free, along with the purchase of food from McDonald’s on the UberEats app. The rollout didn’t go as well for the brand pushing delivery and customers and fans alike were disappointed with the botched event.

See some of the merchandise for sale.

Contact Holly at [email protected]

TAGS: Marketing
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