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McDonald's latest celeb meal partner is rapper Saweetie.

McDonald’s announces its newest celebrity meal partner: Saweetie

The quick-service chain’s latest meal will debut next month

McDonald’s on Thursday announced that its latest celebrity meal partnership will be rapper Saweetie. The ‘My Type’ rapper’s meal will go on sale August 9.

The “Saweetie Meal” includes a Big Mac, 4-piece Chicken McNuggets, medium fries, a medium Sprite, tangy barbecue sauce and “Saweetie and Sour Sauce” (the chain’s traditional sweet and sour sauce renamed for the performer).

“McDonald’s and I run deep – from growing up back in Hayward, California, all through my college days – so I had to bring my icy gang in on my all-time favorites,” Saweetie said in a statement. “Depending on the mood I'm in, there are so many ways to enjoy my order. I like to keep things fresh – I know that’s right.”

McDonald’s is marketing the meal as “customizable,” inviting customers to create new combinations and flavors with the provided items. A graphic from the campaign shows customers different ways to eat the meal, such as covering the fries in sauce and putting them between two burger patties because “anything can be a sandwich,” and “fries can be more than a side.”

Other combinations include covering the McNuggets in sauce and putting them between two buns, and replacing the top bun of the Big Mac with fries.

“We’re thrilled to team up with Saweetie, a true brand fan who puts her own spin on everything she touches across music, fashion, beauty and culture,” said Morgan Flatley, chief marketing and digital customer experience officer, McDonald’s USA. “And now she’s brought that spark and creativity to her signature McDonald’s order by celebrating her love for our food and passion for mixing things up.”

New signature packaging will also be available with the drop. Described as “icy,” the packaging looks to be inspired by diamonds.

Celebrity meals have boosted the Chicago-based chain’s sales. McDonald’s latest quarterly sales were up 25.5%, partly due to the success of its BTS meal and merchandise line – the chain’s most recent signature meal.

Previous partnerships have included Travis Scott and J Balvin.

TAGS: Marketing
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