In a short time, the National Owners Association, dubbed NOA, has made gains with the Chicago-based chain. Over the past year, McDonald’s has given franchisees more control on which items are sold during the all-day breakfast program. The late-night menu was also trimmed.
These wins will likely be discussed during this week’s membership meeting in Dallas, which is not open to the media.
On Sunday, NOA leaders told members in a memo that much progress has been made since they formed last year.
“It’s been an incredible year at McDonald’s. A year when the field got its voice back at McDonald’s. Where our priorities aligned with the companies, aligned with our suppliers, aligned with our customers produced incredible results. And we are just getting warmed up,” NOA leadership said in a memo.
“From technology improvements to new food offerings to people practices to brand marketing to the classic McDonald’s tastes and experience, the future is very bright at McDonald’s. These results don’t happen by accident. These results don’t happen without the hard work of everyone behind the Arches. Everyone who is keeping us shining bright. It’s a big tent and we need everyone holding it up. It’s the people that make the difference at McDonald’s and it’s your leadership that bring the people. You are making a difference. Keep leading the way.”