In the early aughts, consumers were losing faith in fast food, or at least that’s how John Vincent remembers it. Eric Schlosser had released his book “Fast Food Nation,” a damning look at the quick-service industry. At the same time, consumers were increasingly embracing the Mediterranean diet as a more-healthful alternative to burgers and fries.
Leon to bring “naturally fast food” to the U.S.
U.K.-based chain to debut in Washington, D.C. in late summer