Skip navigation
KK_CONCORD_WEB-38.jpg
In the past quarter, Krispy Kreme grew its points of access by 21% — or 600 new shops, stores and doors — leaning into omnichannel capabilities with brand presence in fresh shops, dark shops (similar to ghost kitchens) and grocery/convenience stores.

Krispy Kreme’s omnichannel growth and menu innovation drives momentum

As Krispy Kreme increased points of access and pushed creative LTOs, hub sales grew 19.4%

Krispy Kreme continues its growth momentum in the first quarter of 2022, with hub sales up 19.4% for the period ended April 3 (hub sales are defined as Revenues from hub stores with spokes, divided by the average number of hub stores with spokes at the end of the five most recent quarters) The primary drivers of success were increasing points of access and getting creative with seasonal and occasion-based LTO menu items, CEO Mike Tattersfield emphasized in an interview with Nation’s

Register to view the full article

Register to view this article

TAGS: Operations
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish