Krispy Kreme’s flagship at the corner of Broadway and 48th Street features 4,500 square feet of seating, retail merchandise, and a view of the doughnut-making process.
After customers stand in line, see their doughnut being made and pick up a box of glazed originals, they can take a seat in the doughnut box stadium seating.
The conical conveyor belt where each doughnut travels from start to finish is the stage for the “show” of doughnut-making that customers can watch while waiting in line.
After being dipped into the fryers, every doughnut passes under the glaze waterfall. Although most Krispy Kreme shops are known for their iconic glaze waterfalls, this happens to be the largest one in the world and the store also projects digital images onto it for an even more theatrical experience.
A display window that shows each of the 16 kinds of doughnuts available daily. The store also sells coffee and specialty coffee drinks.
The Krispy Kreme flagship also has a New York City exclusive doughnut made to look like a shiny candy apple, filled with Red Delicious-flavored filling, topped with candy apple glaze and a pretzel stem.