Today, the Louisville, Ky.-based chain, a division of Yum Brands, announced celebrity No. 13: Sean Astin. In national TV ads launching today, Astin’s “Colonel Rudy” is a nod to his leading role in the 1993 sports film, “Rudy.”
“Both Colonel Sanders and Rudy Ruettiger have similar stories of fulfilling their dreams by doing things the hard way and never giving up,” KFC said in a statement released Thursday morning.
In the new campaign, Rudy is on a quest to fulfill a new dream to become Colonel Sanders.
“The spot recreates several of the iconic scenes from the original Rudy film like the famous locker room speech and when Rudy is lifted up and carried off the field as a hero, but in a unique way that only KFC could do,” the company said.
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