Pizza Hut menu wins in 2019 were tied to returning LTOs like Ultimate Cheesy Crust Pizza, according to Datassential.

KFC to the rescue: Pizza Hut’s turnaround hinges on marketing leaders from sister brand

Analysis: Resuscitating the worst performing Yum Brands division will require relevant marketing, menu innovation and unbeatable value, analysts and Yum leaders say

Nancy Luna | Feb 18, 2020

When David Gibbs took over as Yum Brands CEO this year, he bought a fourth brand and wasted no time in shoring up support for the company’s worst performing division: Pizza Hut.

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TAGS: Marketing Operations

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