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The Power List

How Wendy’s does influencer marketing

Kristin Tormey shares the restaurant brand’s tricks


You may recall that back in April, we here at NRN published our annual Power List, highlighting 25 restaurant marketers who are creatively reaching guests leveraging the creator economy, and 25 social-media influencers creating innovative food content. 

This week and next, we’re bringing you conversations with those marketers as they share their stories and tips.

Today, we’re highlighting Kristin Tormey, global director of social media and digital engagement at Wendy’s, who chatted with our senior editor Ron Ruggles. They talk about Wendy’s classic “Where’s the Beef” campaign, friendships versus sponsorships, the brand’s Roast Day, and how to truly understand your consumer.

Enjoy the conversation, and come back next week to hear from another member of the 2024 Nation’s Restaurant News Power List.

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