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Dunkin’ marketing chief Tony Weisman to step down

Company to begin search for successor before Dec. 1 departure

Tony_Weisman_Headshot_FINAL.jpgTony Weisman will step down as Dunkin’ Brands Group Inc. chief marketing officer as of Dec. 1, the company said in federal filings Tuesday.

The Canton, Mass.-based said it will immediately begin a search for his replacement, in which Weisman had agreed to help.

Weisman had served as Dunkin’ CMO since 2017.

Until the appointment of a new CMO, the company said the marketing department will report to Dave Hoffmann, Dunkin’ Brands CEO and Dunkin’ U.S. president.

Weisman oversaw the abbreviation of the company brand name from Dunkin’ Donuts to Dunkin last year.

“Tony has played a key role in the transformation of our brand, including our widely lauded decision to drop ‘Donuts’ from our logo, our very successful espresso relaunch and the introduction of innovative products like our plant-based Beyond Sausage Breakfast Sandwich, currently available in Manhattan,” Hoffmann said in a statement.

Weisman has overseen marketing, product innovation, field marketing, consumer insights and advertising, as well as the brand’s digital and consumer-packaged goods initiatives for Dunkin’ U.S.

“I am tremendously proud of all we have accomplished at Dunkin’ over the past two years and proud to have been part of this incredible brand at this point in its history,” Weisman said.

Dunkin' Brands Group has moe than 12,900 Dunkin' restaurants and more than 8,000 Baskin-Robbins units.

Contact Ron Ruggless at Ronald.Ruggless@Informa.com

Follow him on Twitter: @RonRuggless

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