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The collection will be available at elf and

Dunkin’ develops doughnut- and coffee-inspired makeup line

In a move that is not an April Fool’s joke, fans can freshen their look with the colors and scents of breakfast

For those who look for makeup inspiration from coffee and baked goods, now’s your chance to shine.

Dunkin’ on Wednesday announced a collaboration with E.L.F. Cosmetics for a new makeup collection, which will be available starting March 31 on and on April 3 at Ulta Beauty stores and Officials swear it is not an April Fool's joke.

The limited-edition “wake up and makeup” collection features an array of doughnut- and coffee-inspired shades, shapes, textures and scents. It includes:

  • The Dunkin’ Dozen, 12 shades of eyeshadow inspired by your favorite doughnuts, like strawberry frosted with sprinkles, chocolate frosted with sprinkles and Boston kreme ($16).
  • Donut Forget Putty Primer, a “glazed-up” primer with a smooth texture and a doughnut scent ($12).
  • Coffee Lip Scrub, an exfoliating sugar scrub with a coffee scent that will leave your lips feeling smoothed and conditioned ($6).
  • Glazed for Days Lip Gloss Set, a sheer, glossy duo of iconic colors that also smell like doughnuts ($12).
  • Strawberry Frosted with Sprinkles Face Sponge, a makeup application essential that looks like a doughnut ($9).
  • The Classic Dunkin’ Stack Vault, including the entire five-piece collection, plus a limited-edition E.L.F. x Dunkin’ reusable cup and a straw-inspired brush set ($75, but order on and get a $5 Dunkin’ coupon code).

TikTok star Mikayla Nogueira is the official E.L.F. x Dunkin’ Ambassador and is scheduled to host a live shopping event on her channel on April 5 at 2 p.m. Pacific to walk fans through the makeup collection.

Also that day, a pop-up event is scheduled at 414 West 14th Street in New York from 8 a.m. to noon EST, or while supplies last.

Contact Lisa Jennings at [email protected]

Follow her on Twitter: @livetodineout


TAGS: Marketing
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