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Domino’s to launch in-car pizza-ordering capability

The pizza chain is partnering with auto tech company Xevo Inc.

Domino’s Pizza, Inc. is bolstering its tech-centric brand with the announcement of in-car pizza-ordering capability via car dashboards. Domino’s and auto technology company Xevo Inc. will be rolling out the AnyWare pizza ordering platform — which will come pre-installed in millions of new cars — in late 2019.

The platform will allow customers to order via their car’s dashboard touchscreen or place a call to their local store while they are stuck in traffic. With the push of a couple buttons, they can then track their order and arrange pick-up at their local Domino’s location. Customers do not appear to have the option to request in-car delivery.

“At Domino's, we want pizza ordering to be simple and always within reach, no matter where a customer happens to be,” Chris Roeser, director of digital experience at Domino's, said in a statement. “This new AnyWare platform will make ordering pizza easy, whether you're in the car waiting for the kids to finish soccer practice or you're on your way home from work.”

The car ordering feature simulates the Domino’s mobile app with capabilities for placing Easy Orders that were already saved or favorited in users’ Pizza Profiles.

“We're excited to work with Domino’s, and to have them join the Xevo Market platform, which is already live in millions of vehicles on the road today,” Brian Woods, chief marketing officer at Xevo, said in a statement. “Xevo Market makes it possible for Domino’s to reach people directly in their cars, streamlining mobile ordering to help busy consumers save time.”

This is not the first car-ordering platform launched by the Ann Arbor, Mich.-based pizza chain. In 2014, Domino’s launched Easy Order technology in collaboration with Ford Motor Company, which allowed customers to place pizza orders via a voice activation SYNC system.

Domino’s did not immediately respond to requests for further detail.

As of Dec. 30, Domino’s Pizza had 15,914 locations globally.

Contact Joanna Fantozzi at [email protected]

Follow her on Twitter: @JoannaFantozzi

TAGS: Technology
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