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Chief Marketing Officer Tim Hackbardt, who started just before the pandemic hit, explains the secret to Del Taco’s success during NRN’s latest Extra Serving podcast.

Del Taco’s diversified menu is helping the quick-service restaurant brand beat brutal COVID odds

New CMO Tim Hackbardt talks about the chain’s winning strategies and new collaboration with Cholula Hot Sauce

Outside of the pizza and chicken wings sector, Del Taco is among a few publicly traded chains that has logged positive same-store sales during the pandemic.

Del Taco saw a 4.1% increase in its latest quarterly comps, a boost primarily driven by the brand’s drive-thru and delivery operations. 

Chains with strong off-premise channels have been well-positioned during the pandemic. But most are still posting negative comps.

So, what’s the secret to Del Taco’s faster COVID-19 recovery?

Chief Marketing Officer Tim Hackbardt, who started just before the pandemic hit, explains during NRN’s latest Extra Serving podcast.

He also reveals Del Taco’s latest menu move, a collaboration with Cholula Hot Sauce.

How will Del Taco take advantage of the fastest growing hot sauce in America?   

Listen to our latest podcast to find out.

Contact Nancy Luna at [email protected] 

Follow her on Twitter: @fastfoodmaven

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