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Capriotti's Sandwich Shop names Kim Lewis as first chief marketing officer.

Capriotti’s Sandwich Shop names Kim Lewis as first CMO

Nevada-based restaurant brand hires former Sonic Drive-Ins marketer

Capriotti’s Sandwich Shop has named Kim Lewis as its first chief marketing officer, the company said Tuesday.

Capriotti's-CMO-Kim-Lewis.jpgThe Las Vegas-Nev.-based sandwich brand said Lewis most recently spent more than six years with Sonic Drive-In, owned by Atlanta-based Inspire Brands, where she held multiple roles leading digital strategy, integrated marketing communications and brand experience.

“Capriotti’s offers incredibly craveable sandwiches with the highest-quality ingredients, but so many people haven’t yet had the opportunity to try one. And it’s my intent to change that,” Lewis said in a statement. “I’m so excited to help this incredible brand grow.”

Ashley Morris, CEO of Capriotti’s, said, “Kim will play a crucial role in driving sales growth and franchisee profitability, strengthening brand awareness, and enhancing our digital channel campaigns and initiatives.”

Capriotti’s, founded in 1976, has more than 175 restaurants nationwide.

Contact Ron Ruggless at [email protected]

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