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Arby's names Patrick Schwing as next CMO.

Arby’s names former Procter & Gamble executive Patrick Schwing CMO

Schwing will be succeeding now-president Jim Taylor as chief marketing officer for the quick-service company owned by Inspire Brands

Inspire Brands’ Arby’s has announced the appointment of former Procter & Gamble marketing executive Patrick Schwing as the company’s new chief marketing officer. Schwing will succeed Jim Taylor as CMO, who was promoted to president in August 2019. Schwing will report to Taylor and will be charged with leading advertising, digital innovation, menu development and brand experience for Arby’s.

Patrick-Schwing.pngPhoto credit: Arby's 

“Patrick has a long track record of demonstrated performance across a diverse set of global brands,” Taylor said in a statement. “We’re excited to have him take the reins as CMO. His extensive experience in brand building, innovation, digital marketing and organizational leadership will be integral in leading Arby’s to its next phase of growth.”

Schwing has 16 years of brand marketing experience under his belt, and served as an associate brand director and brand manager for such household brand names as Herbal Essences, Head and Shoulders, Pantene and Oral-B.

“It’s an honor to be a part of a brand with a culture as rich and unique as Arby’s,” Schwing said in a statement. “I’m looking forward to building on the brand’s incredible success and helping to propel it to even greater heights.”

Inspire Brands, which is majority-owned by affiliates of Roark Capital, also owns Buffalo Wild Wings, Sonic Drive-In and Rusty Taco, which altogether have more than 8,400 locations.

Contact Joanna Fantozzi at [email protected] 

Follow her on Twitter: @joannafantozzi

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