The 100+-location, Annapolis, Md.-based regional pizza franchise Ledo Pizza has announced Will Robinson as the company’s first chief marketing officer. With 12 years of experience as Ledo Pizza’s vice president of restaurant marketing, Robinson was promoted to CMO where he will oversee the company’s sales and marketing budget and technology, manage franchise partners and third-party marketing vendors, lead direct reports, and utilize his social-media marketing expertise in his new position.
“We are very fortunate to have such a loyal and dedicated person like Will on our Ledo Pizza team,” Ledo Pizza president Jamie Beall said in a statement. “He is an incredibly hard worker and is very deserving of this promotion. I look forward to watching him take our marketing team, and our brand as a whole, to the next level.”
Robinson, left, began his career as a server at a Ledo Pizza restaurant and worked his way up to marketing specialist and eventually vice president, as well as chairman of the Restaurant Association of Maryland Education Foundation.
“I am very excited to take on this new position at Ledo Pizza,” Robinson said in a statement. “Ledo is a unique brand rich with history, and I am proud to have been a part of it for over 20 years. I am honored to become the leader of such a dynamic department. I can’t wait to strengthen my relationships with franchisees and vendors, and continue to tell our brand’s story through effective, strategic marketing.”
Ledo Pizza is a regional pizza franchise with 100+ locations in seven states and was in the top 10 brands with the most loyal fans for Nation’s Restaurant News’ 2019 Consumer Picks report in partnership with Datassential.
Contact Joanna Fantozzi at [email protected]
Follow her on Twitter: @joannafantozzi